Groucho Marx (1890-1977) Comedian and actor
Facts tell, while stories sell.
Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they are selling.
Top salespeople can build trust and credibility while overcoming skepticism by talking about how another customer solved a problem by using a product or service. A good story can address an objection or concern before the customer ever brings it up. Done right, the story well-told makes the storyteller appear sincere and trustworthy.
